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Personal Kernel

Kendallisms and reminders. Small pieces of operating advice for staying pointed at the work.


  • Care first. You do not need a clean intellectual justification before giving a shit about something.
  • Stop trying to identify the “right” thing before doing anything. Pick something, complete it, then reality will tell you more.
  • You already have taste. Trust what you keep coming back to.
  • FOMO is a trap: you keep assuming other people know something you do not.
  • Value your own shit. If you value other people’s paths more than your own, you will always feel behind.
  • Excitement is not importance. Socials and hype jerk your attention around.
  • Do the work, don’t just enjoy the talk of doing the work.
  • If something is tech, ask: what problem does it solve? The technology itself is not the point.
  • Entertainment is not evidence. Someone persuasive on video is still selling you the feeling of being convinced.
  • “Should” is often fake. Ask what you want, what you care about, and what you will actually do.
  • Emotions are sensors. Treat them as signal, not identity.
  • Being observant matters: notice how things work/react in the world, then use that to act better.
  • Make things: videos, blogs, papers, demos. Do not wait to be “officially” legitimate.
  • If you are stuck, it is often because you are holding out for a better option around the corner.

Give a shit. Pick a lane long enough for it to teach you. Stop outsourcing taste. Distrust hype. Make real things.